Breaking Ground


Abode2 caught up with Fashion Boundary founder, Crissy Zhang to get the low down on the designer label

What made you jump ship and decide to start Fashion Boundary? 

My dream has always been to become an entrepreneur and to create my own business. After 10 years of being an interior designer from the corporate world, I think I was at a good age and the right time to jump ship. Fashion Boundary was born out of a dream, it is a digital marketplace with a curated selection of global talented independent designer brands and own private brand Fashion Boundary Label which was born in 2020.

How do you select brands to work with?

Brand curation is such an important part of our Fashion Boundary e-Boutique business. We curate a selection of high-quality products for our global customers who live and breathe independent brands. When we select designer pieces, we choose beautiful, unique and wearable items that we know our customer will love. We believe that good quality pieces should be cherished and taken care of.

When we research new brands we’re looking for quality products. We ask ourselves, would our customer wear it? Is it in her price range? It is new and exciting? Has it been sustainably produced? Where is it made? Each brand is considered, researched and discussed whether it aligns with our values.

What has been your favourite project to date?
Establishing our private brand Fashion Boundary Label. It probably is the biggest challenging project in my life but I am happy to make a move to create my business. To create own brand is a concept that I had for years in my mind, and I always want to create a brand with my own soul, identity, values, ideologies and characteristics.

What colours, textures and patterns are you currently obsessed with?

Maybe because I was an interior designer, my aesthetics are changing all the time and always like to try new things. But my current favourite colour palette probably is muted natural colours including soft white, dusty pink, beige, light brown and terracotta. Any geometrical textures or patterns created by ‘point’, ‘line’ and ‘surface’ would capture my attention. Our new collection was inspired by the concept of point, line and surface.

What’s your favourite piece from Pure Mirror collection? 

Probably the Chic Flair Grey Coat we co-designed with our partnered brand. I remembered we had a lot of discussions about how we reinterpret our concept into the sleeve design. The final outcome has a very simple shape, yet is unique with its fun sleeves. We would wear this with monochrome looks to amp up the style every so slightly.

Where do you see Fashion Boundary going in the future?

For Fashion Boundary to become a truly globalised lifestyle brand that not only operating digital marketplace e-commerce, as well as develop our own products from fashion, to lifestyle. We started from Melbourne, and this year we expanded our business to Shanghai, and I hope we will expand to global major cities New York, London, Milan, France, Tokyo, Dubai and etc one day.

What do you predict we will be wearing next year?

Masks. They will become the new norm, everywhere.

Learn more about Fashion Boundary here: fashionboundary.com

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