Boutique Beauty


Abode2 visits Manhattan’s newest Jewel-Box that is presenting a rare opportunity for discreet living right off Fifth Avenue

The Soloviev Group recently announced the official launch of sales for 7 West 57th Street, a new boutique condominium building located right off Fifth Avenue offering a unique suite of full services. Surrounded by some of the world’s tallest towers, 7 West 57th Street will offer a more discreet, luxurious living experience for residents who crave the convenience and glamour of Fifth Avenue, but value privacy and functionality in a serene and warm setting.

With first move-ins planned to commence in 2022, the newly constructed building will feature a collection of 15 full-floor, two-bedroom luxury condominium residences with select homes featuring private outdoor space. Standing 20 stories high, 7 West 57th Street’s smaller footprint doesn’t impede it from boasting prime Central Park views. In addition to its sought-after location, 7 West 57th Street features exquisite interior and exterior design while providing the ultimate sense of privacy.

“7 West 57th Street is a luxury building unlike any other on Billionaires’ Row, offering buyers the best of both worlds. Residents live on one of Manhattan’s most prestigious blocks with the greatest offerings of Fifth Avenue right outside their doorstep—all while experiencing a unique boutique living experience and enjoying incredible city views,” said Stefan Soloviev, Chairman of The Soloviev Group. “We couldn’t be more thrilled to be introducing such an ultra-luxurious development on an intimate scale to the market. 7 West 57th Street was truly designed for those who crave the excitement of the city, but also value their privacy and quietness.”

Contemporary in design, 7 West 57th Street’s elegant architecture pays homage to the city’s finest mid-century buildings. Portraying a cantilevered front and rear façade, the 237-foot-tall building presents a luminous pearlescent disposition through a glowing metal and glass hybrid curtain wall. The building’s iconic architecture was spearheaded by Hill West and Whitehall, with interior creative direction by Calvin Tsao of award-winning firm Tsao & McKown. The team’s approach exemplifies a distinguished attention to detail in order to achieve a calming respite from the excitement of Midtown Manhattan.

Upon arrival, a 24-hour concierge greets residents into a quiet and sleek lobby, ensuring the hustle and bustle of the city is left behind closed doors. Seamless in design, residents can make their way up to their full-floor homes through a discreet elevator that ushers them into their very own private space.

“A sense of sanctuary is implicit in our interiors at 7 West 57th Street. Manhattan is a beautiful, yet noisy place to be. You need to be able to shut out that noise when you come home,” said Calvin Tsao of TsAO & McKOWN. “7 West 57th Street is a building that will last. It has a sense of discretion, a timeless piece of design that has the confidence to talk softly but with real conviction. Living here will allow the resident to fully appreciate the raw energy of New York, happy in the knowledge that they’ll be returning to a home that will cocoon them, soothe them, and get them ready to go again in the morning.”

The private residences at 7 West 57th Street are timeless and serene yet elegant and functional, offering a never-before-experienced level of privacy through expansive floorplates for each resident. The homes offer plenty of natural light that radiate inward through expansive floor-to-ceiling windows and display breathtaking Central Park views. Elevated through smart home living, each residence is equipped with state-of-the-art features including Zoned Lutron lighting and shading systems programmed through individual keypads and the Lutron app. Starting on the fifth floor, the residences range in size from 1,522 square feet to 2,920 square feet.

7 West 57th Street is in the heart of Midtown Manhattan surrounded by an abundance of New York’s best retail, cultural and dining attractions as well as the sprawling greenery of Central Park located just directly to the north. 7 West 57th Street is also within close proximity to the finest designer flagship department stores including Saks Fifth Avenue and Bergdorf Goodman, museums including the Museum of Modern Art, and high-end dining establishments such as Nobu 57, The Polo Bar and The Modern.

Two model residences designed by Calvin Tsao will open in early spring, offering prospective buyers a first look at these luxurious homes. Designed to anticipate the needs of residents before they receive their keys, these model homes perfectly display the thoughtful strategy implemented throughout the building—a haven for city dwellers who crave the comforts of home without compromising on location and sophistication. In addition to a 24-hour doorman and virtual lifestyle concierge by LivUnLTD, 7 West 57th Street will offer residents exclusive external partnerships with neighboring establishments, including parking (for an additional fee) and signing privileges at the newly opened restaurant Cucina 8 ½ next door at 9W57.

Corcoran Sunshine Marketing Group is exclusively handling sales and marketing for 7 West 57th Street. Pricing for a two-bedroom residence starts at $3.95 million.


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