A Virtual Walk-Through

3D animation walkthrough is a useful instrument helping real estate experts in their promotional campaigns. It’s an essential tool which brings a lot of value for the dynamic realty environment. In 2020, 700k+ new properties were sold by more than 2 million real estate staff in the US only. These are very impressive figures. However, they also show that this market is a highly competitive one, so it is uneasy for an agent to stand out among the competitors and be chosen and recognized by prospective customers.

Fortunately, it’s possible to endorse realties` success when it comes to marketing thanks to video elements. A post complemented with a movie gets 4 times more searches than one without a video. Besides, 80%+ of the potential clients prefer to cooperate with agents utilizing videos. With 3D animations, video can boost marketing even for those realtors that deal with unfinished buildings. A 3D flythrough enables showing the outcomes of architectural and design work even before the project starts, so that the customers get an idea of how an object might look in the future.

If one orders a 3D animation walkthrough, one has to work with a brief. It’s a document where one can mention sections, spots, and angles which one would like to see in a CG stream. So as a property agent filling in a brief, one can clearly mention what should be shot for the video. In such a way, he or she can ensure that a 3D footage represents the crucial elements of the building and overlooks its flaws or less advantageous features.

For instance, a 3D footage can render all the perks of the residence with a stunning and well-designed outdoor space. It can show in all the beauty a terrace, a patio, or a garden to attract the viewers and encourage potential clientele. It might show a cosy family dinner served on a balcony at the time of the sunset. This scenery can positively influence the viewers and impact their decision to buy a property. At the same time, a building might have weaker points like a low ceiling or a small distance from the noisy street. A 3D video showcases each segment of the house but people working on it would make sure that the footage doesn’t focus on its disadvantages.

Web analytics uses diverse tools to measure efficiency of a website. They include bounce rate which indicates the percentage of sessions when a user only viewed a single page and then closed a site. This rate determines the site’s ranking in Google search. The lower it is, the higher position the site gets and vice versa. In the case of the real estate site, it translates into a higher number of people who can notice diverse properties.