When embarking on a long-haul flight, it’s important to have sustenance to sustain you during your voyage. The team behind the Club World cabin from British Airways know how important good food is for keeping energy levels up during travel – and how to make it tasty too.

The airline has teamed up with food connoisseur Sinead Ferguson, British Airways menu design manager, to create a fresh and scrumptious menu for for a king. Sinead tells Abode2 how she curated this menu with fresh, seasonal, high-quality ingredients.

Better by Design

The main aim when planning the new Club World dining experience was to deliver a complete refresh. We had significant investment in Club World equipment, marrying the best elements of British heritage, such as our new cut-glass crystal tumbler, with stylish, contemporary design, such as our stemless champagne flute and lightweight fine china.

At your Service

The new Club World dining experience is a more personalised, thoughtful service. It demonstrates that we’re investing in the customer with refreshed menus, which showcase the best of British products.

 Keeping it Fresh

We incorporate key menu design principles all our caterers adhere to. We look for fresh, seasonal, high-quality ingredients – provenance is key. We also know that your ability to taste at altitude is reduced, so we encourage suppliers to counteract that by incorporating umami-rich ingredients. And we make sure the menus are designed to be visually appealing, as well as tasting delicious.

Something for Everyone

We are very much aware of the changes in dietary requirements and we always balance menus to ensure they include both comfort dishes and wellbeing meals. We also offer a range of 12 special meals. We understand that the demand for gluten-free and vegan options is growing, so we’ve adapted our special meal menus to introduce variety and choice for all.

All in the Delivery

The manner in which we showcase the food on the étagère trolley, demonstrates generosity and choice. It introduces ‘theatre’ in the Club World cabin – a real wow factor. And it enables the crew to interact with the customer much more. Our crew have been on an in-depth training course to support the new Club World. Part of that focuses on the food delivery and gives the crew the confidence to talk about specific dishes.


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