A Call For Art

28.07.20

Boutique developer Beaubridge is bringing to the market a masterful four-bedroom duplex in Primrose Hill.

Future residents of the apartment, which is part of The Elsworthy Collection, will have over £100,000 worth of artwork included in the price of the home as well as sophisticated interiors by Finkernagel Ross. As part of this elite collaboration between developers Beaubridge Capital, architects Finkernagel Ross, and YAP, the Young Artist Partnership, buyers of the home will just need to move their personal belongings in - as the £7,250,000 home also comes fully furnished.

Adjacent to Primrose Hill, the development includes six luxurious properties spread across three buildings; 18 Elsworthy road, 20 Elsworthy Road and 15 Elsworthy Rise, all set within the Primrose Hill Conservation area. Together with the stunningly modern interiors, Beaubridge has sensitively restored the facade in keeping with the original 1880’s Arts and Crafts style.

In the duplex, the 3,185 sq. ft. home has been finished to an exceptional standard with 3 metre high ceilings, modern fittings and a helical staircase curving downwards to the lower ground floor. Thanks to walk-over glazing and oak slats dividing the ground floor the home is filled with natural light, a rarity in conversions of this scale.

Jonathan Seal, Director at Beaubridge said: “Key to me, right from the very start of the process of developing the Elsworthy Collection, was to create interesting and imaginative apartments that created a juxtaposition between the replicated 1880’s Arts and Crafts exterior and the new contemporary apartments on the inside.”

Artwork on offer includes sculptures from Vivien Lawrence and epoxy resin artworks from Fleur Simon who won the Wildcard Prize on Sky Arts’ ‘Landscape Art of the Year’ Award (2018). She was also shortlisted for the Clyde & Co. Blank Canvas Award (2018) and for the BP Portrait Award 2019 at the National Portrait Gallery. Bea Forshall’s exquisite handpainted engravings revolve around themes central to conservation. Landscapes from Brighton based Lily Rigby also feature, together with delicate utilitarian ceramics by The Chelsea Potter and Oak and Ash (sustainably sourced) stools by Harry Godman Dorrington. YAP supports emerging artists through providing a platform for their works, mentoring with established artists and support in commercialising their practice.

Annabel Seal, Partner at YAP said: “Buyers often struggle with finding artwork to complement their existing furniture and the curves and crevices of their new home. By collaborating closely with Beaubridge and Finkernagel Ross on this unique project we’ve taken a new home and elevated it to be design led, architecturally stunning and completely bespoke. This is an alternative to the white spaces of the contemporary gallery – A Living Gallery”.

Famed for its cosy community feeling and independent stores, Primrose Hill provides residents with a true London village feel with excellent amenities. The shopping scene is focused on independent stores, and the dining options are second to none with an excellent restaurant selection to choose from. Residents of the locality are also privy to the hill’s panoramic views across London’s skyline and next to iconic Regent’s Park, which is home to an Open-Air Theatre, stunning rose gardens and London Zoo.

For those who enjoy more of what central London has to offer, the homes are perfectly positioned for connectivity, just a 10-minute walk from Swiss Cottage tube station serving the Jubilee line. The West End can also be reached by foot for residents opting to take a scenic walk through Regent’s Park.