Waterside Village

Waterside Village


Waterside Village is a restoration of a Victorian hosiery mill creating 76, high quality, 1 and 2 bed apartments. White Crow Studios were commissioned to create high quality CGI imagery for the scheme. The CGI produced enabled the sales team at Solus Homes to sell off plan, many months before the show apartment was anywhere near ready.

In the early stages of the project, developer Solus Homes created concept designs in Sketch Up, a software commonly used by interior designers and architects. Whilst these illustrations conveyed the design scheme accurately, they lacked the realism and atmosphere required for the brochure and website imagery. White Crow Studios were approached to improve upon the existing concepts and work up fully photorealistic sales imagery in CGI.

Designed with cool simplicity and bursting with character, each apartment features an eclectic mix of carefully crafted textures and materials stylishly mixing old with new. It was White Crow Studio’s job to accurately reflect these materials and to create imagery sympathetic to the character of the original property.

Four exterior views and four interior room sets were commissioned in total. White Crow used the latest in rendering technology to create the photo realistic images. As important as photo realism is to us however, it’s more important to create imagery that really captures the spirit of a development.

White Crow can take 2D architectural drawings and recreate any property, accurately and to scale, but the images really come to life when we work into lighting, materials and colour balancing. We worked closely with the interior designers on this development, accurately portraying their vision. Many of our artists are former interior designers however, so if you don’t have a design scheme prepared already, let us know and we can help by providing  this service.

Not all the images we create are for unbuilt properties. In this instance the original mill building dates back to 1889. By recreating the building in CGI in this way we were able to manipulate lighting and add character, which would have been difficult with traditional photography.  The CGIs helped in bringing the property back to life ready for its new incarnation as a residential property.

For further information on White Crow could assist you with off plan sales visit;


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