The Narrative of Design


Interiors specialist, Nicholas Anthony, blends high-end master craftsmanship with Gaggenau state- of-the-art appliances at their renovated Mayfair showroom. Julia Mirren took an inspiring tour...

Under the creative direction of Design Director, Niko Rasides, the studio on Wigmore Street draws on the architectural and symphonic history of this iconic part of London. Clean-cut lines and minimalist forms are combined with natural materials and artisanal finishes for a contemporary design language of unassuming sophistication and timeless appeal that complements and invigorates the building’s architectural heritage. The result is a space that invites you to explore design and push boundaries by bringing together the team’s skill for interiors with their interest in all creative industries, from fashion to art and interior design. It’s an environment not driven by commerce and passing trends, but by a reverence for beauty, talent, craftsmanship, and for rethinking the worlds in which we live – a taster of what’s possible within the viewer’s own home.

The team renovated the Mayfair studio during the lockdown months, embracing a similar set of challenges that many individuals have found at home. They engaged local stone masons, lighting specialists, wallpaper designers and more; sourcing stone from Spain and Italy, precision-engineered fixtures from Germany and artisanal craftsmanship from the UK. The impact of every detail was considered in harmony with one another, not only in terms of how things look but how they make the observer feel.

MD Tony Nicholas says: “Nicholas Anthony has a long history as a brand that represents quality and craftsmanship, but we’ve been developing our offering further in recent years to embody an all-encompassing home interior design and interior architecture service. With Design Director Niko’s inspirational energy and vision, our specialist team can help homeowners, interior designers, and architects to create spaces that are truly unique. They’re not hindered by a specific aesthetic imposed by us - they are guided, inspired, and supported in the process. For us, design is a language with a sole purpose of elevating our everyday experiences. What’s crucial about home design, is that it reflects the character and values of the people who live there - not just who they are, but who they want to be. That comes across in the style, but also in the precise combination of form and function.”

MD Tony Nicholas also adds: “The partners we choose to work with are discerning and the best in their field. As a primary example, we have a long-lasting relationship with Gaggenau. Their appliances are custom-fit and honour our bespoke approach and reverence for excellence. That’s what the refurbishment of our Mayfair design studio is all about.”

Design Director Niko Rasides says: “We know that design has the power to be transformative, and our goal is to help clients to create homes that take their ideas and daily rituals to a whole new level. That’s the journey we want them to engage with, at our Mayfair studio, and Gaggenau is a big part of it. Famed for creating unparalleled products, Gaggenau deploys a bespoke approach that reassures the end user of a level of distinction with options that enable them to configure appliances for custom-fit solutions. We seamlessly incorporated Gaggenau appliances in our showroom, which emphasises how innovative fine details elevate products from ordinary to extraordinary. Every element of every Gaggenau product is well-considered and exhaustively tested. Each component is perfectly made, every aspect painstakingly tested (a process that can’t be rushed), creating products that are consistent with our design ethos”.

Visit the Nicholas Anthony studio at 44-48 Wigmore Street, London, W1U 2RY to view the latest designs and state-of- the-art Gaggenau appliances.


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