The In Crowd


With world economies opening up fully, Kirsty Spickett, Co-Founder and CMO, explains to Abode2, the unique investment opportunity that TheCarCrowd offers

As we are now emerging out of lockdown, many of us looking to reorganise our current investments whist seeking new opportunities - due to forced frugality that has enabled us to save more than ever, or because we want to build upon our current savings. The demand for investment opportunities is very much there, however it is important to note that investor preferences have shifted.

Older Millennials and the “formidable forties”, the new Experian defined age group 41 and 45, are amongst the largest contributors to the UK economy and will eventually hold a significant share of global investable assets. These groups are seemingly drawn to mobile, simple digital journeys, 24/7 availability and lower cost solutions. They are also seeking more control of their investments than the traditional black box packaged funds.


The market is now responding to this shift in the modern investors preference, with traditional investment houses diversifying their offering, alongside the emergence of alternative investment options such as crowd funding platforms and fractional investments. According to the Knight Frank wealth report 2021[1], Classic Cars have appreciated by 195% over the last 10 years, making them an attractive opportunity for the modern investor.

At TheCarCrowd the team have built an innovative alternative investment platform that enables automotive enthusiasts to invest in their passion. Whether that passion is for the country’s finest Jaguar Etype's, or a modern eclectic supercar like the Spyker C8; thier mission is to enable investors to own real equity shares in some of the most sought-after cars and benefit from any potential future appreciation.

With their specialist market knowledge, they only select cars that hold the greatest chance of appreciation, either because they are towards the bottom of their appreciation curve, or because they have been sourced at a lower price thus passing on the reduction to investors. TheCarCrowd give investors full detail of all the vehicles and invite potential investors to “kick the tyres” of the vehicle so that they can make a fully informed decision on their investment. There is no cost to set up an account and invest in their vehicles, they also don’t charge any ongoing management fees; only taking a small fee at the start for service, storage, maintenance and insuring the vehicles.

Kirsty explains: ‘My husband and I set up this business with the intention of connecting investment with passion. It’s the first of its kind in the UK and the platform complies with all financial regulations as we are an appointed representative of Kession Capital Limited who are regulated by the Financial Conduct Authority.  This gives investors extra confidence when investing via the platform and differentiates us from other passion led fractional investments which often sit outside of the regulatory world.’

TheCarCrowd is currently taking pre-registrations for the Spyker C8, an E-Type and a Ferrari 360 Modena before they launch on the platform next month. Investors can pre-register at -  www.thecarcrowd.co.uk. Capital at Risk


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