Rise of Branded Residences in Laguna Phuket


As Thailand announce that the Thailand Pass will shortly be removed, Banyan Tree Property Group, unveil the new Angsana Oceanview Residences, in a rollout of luxury branded real estate in the self-contained 1,000 acre Laguna Phuket development.

As the world continues to reawaken, very clear trends are emerging; a desire to live dreams, seize the day and explore the world, with health, wellbeing and remote working very much top of mind. Relocating to seek new business possibilities, personal growth or a new horizon for young families or early retirees - these are all factors that are driving attention to destinations such as Phuket in Thailand.

The destination has quickly re-emerged onto the global scene in many ways due to the Sandbox initiative which saw Phuket as the first place in Asia to reopen its borders to international travel. This led to increasing discovery of an island where the cost of living is low and the quality of life high; where British curriculum international schools pepper the inland, world-class medical institutions provide peace of mind and a new international airport provides direct access from London and onward to all key regional hubs.

Laguna Phuket resort is home to 7 deluxe hotels; Angsana Laguna Phuket, Angsana Villas Resort Phuket, Banyan Tree Phuket, Cassia Phuket, Dusit Thani Laguna Phuket, Laguna Holiday Club Phuket Resort and SAii Laguna Phuket – all sharing 1,000 acres of tropical parkland along a 3-kilometre stretch of the pristine Bangtao Beach. Facilities and services include 18-hole award winning golf course, world-renowned spas, shopping village, tour operators and MICE-certified event and facilitator teams. With inter-resort transportation allowing guests to travel anywhere.

The world has changed in many ways as it has adjusted our perspectives - and it is a change certainly being felt at Laguna Phuket, a 1,000-acre community built on old tin mining land – a feat in repurposing even before repurposing was the big development buzzword it is today. Over 30 years ago the visionary founder of Banyan Tree Holdings, KP Ho, bought the land, cleared it and filled in the craters where tin was mined to create a series of stunning natural lagoons.

Over the years the destination has morphed into an elegant enclave of hospitality and residences, where a total of seven hotels are located, surrounded by lagoons, three miles of beachfront, cycling paths, the new wellness concept The Veya by Banyan Tree, boutique shops, restaurants and beach clubs – even a recent floating bar addition “The Atoll” in the middle of one of the lagoons - and an 18-hole golf course. The area surrounding Laguna Phuket, Cherng Talay, has blossomed as a result – with freestanding restaurants, gourmet supermarkets, specialist wine outlets and a host of other fitness and arts activities.

Demand for overseas homes for investment or as a permanent residence in Laguna Phuket has soared as a result, with property sales reaching a record high of THB 1.35 billion (GBP 30 million) in the first quarter of 2022, compared with just THB 250 million (GBP6 million) during the same period last year.

Stuart Reading, Deputy CEO of Laguna Resorts & Hotels comments: “Creating an integrated community has always been at the heart of our brand DNA since our founding in 1983. Our transformation from a former tin mine into the resort destination has been quite a journey. Now, we are giving our international clientele the opportunity to transform their lives. We are seeing increased demand from buyers who are looking for both primary and secondary homes in a relaxing setting where they can enjoy a premium lifestyle and complete peace-of-mind, supported by leading brands, spectacular scenery and with the sublime backdrop of Bangtao Bay beach.”

Laguna Phuket has unveiled the Angsana Oceanview Residences a low-rise collection of apartments overlooking the Andaman Sea. Each unit features two-bedrooms and stylish living areas opening out onto a private alfresco deck and infinity pool. With high-spec interiors blessed with natural light, panoramic views and fully connected with the latest technology, these residences are designed to be a great place to stay, play and be productive in paradise.

Managed by Banyan Tree Group, the world-renowned luxury hospitality company, Angsana Oceanview Residences benefit from the five-star facilities of Angsana Laguna Phuket and can be enjoyed throughout the year or added to the rental pool to rent if residents choose not to stay there.

Laguna Resorts & Hotels is one of Thailand’s largest SET-listed resort and residence developers, accounting for over 40% of properties on the island’s central west coast, ranging from affordable condominiums from THB 5 million (GBP 120,000) to luxury homes and villas worth THB 100 million (GBP 2.4 million) and more. This creates outstanding options for overseas buyers seeking a strategic investment, a second home or a new life in the sun.

Angsana Oceanview Residences form part of an exclusive portfolio of properties by Banyan Tree Group, which has won 20 awards, including six prestigious International Property Awards, for its Laguna Phuket properties in the last three years, villas, condos and private residences across a range of segments. The enduring appeal of Thailand’s warm hospitality and the Banyan Tree brand make Angsana Oceanview Residences a compelling choice for all potential investors, including couples, families and retirees.

To learn more about Angsana Oceanview Residences, visit www.angsanaresidences.com/location/phuket-oceanview-residences

For more information on Laguna Phuket properties, visit www.lagunaphuket.com

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