London’s Principal Views

Comprising of 299 luxury apartments and penthouses, Principal Tower one of London’s tallest residential buildings at 162 metres above ground. The project also marks Concord London’s first large-scale development within the capital.

Principal Tower enjoys spectacular views from east to west, affording a truly panoramic view of London’s historic skyline. The apartments benefit from the highest standards of interior design and attention to detail, including many hand-crafted elements which have been sourced locally from Shoreditch designers and manufacturers.  The impressive and strategically placed lobby of the building sits just off the bustling high street and is home to a seven tonne handmade staircase which took a total of 31 weeks to complete and was assembled on site.

Each apartment is flooded with natural light, and residents can also enjoy amenities that include an edgeless infinity pool, spa, sauna, state-of-the-art gym overlooking the piazza, a cinema and residents lounge. Residents also have access to a 24-hour concierge service akin to the likes of five star hotels. The level of service will remain consistently updated and refined to ensure every current and future need is met.

The area is renowned for its commercial offerings due to the excellent office, retail and leisure facilities, but the delivery of Principal Tower represents a significant contribution to the area’s residential appeal.  The addition of architecturally inspired residential units alongside a 15-storey office block and eateries, cafes and bars will make Principal Place one of the capital’s liveliest new mixed-use destinations

Contact:  https://www.principaltower.com/ +44 (0) 20 3883 3333