INTRODUCING THE WHITE COMPANY GENERAL STORE

16.02.15

Whatever you choose, we know you will love it: Today, Tomorrow, Forever.

A new launch for autumn 2014

What makes a true classic? The White Company’s General Store is a celebration of timeless favourites for you and your home – the pieces from the company’s 20-year heritage that are stylish, useful and trusted now as they were when their story first began. Beautifully designed, pure white products are still their greatest expertise. They should be very proud of the iconic pieces that make them who they are.

As a specially edited collection, these perfectly simple pieces are designed to be used in every home, adding a touch of luxury that lasts. Attention to detail and commitment to quality and real value is impressive.

The (Simplest) Candle
The art of creating a perfectly calm and tranquil atmosphere starts with the simplest white candle. The WC source their candles from a quaint spot in the UK having discovered a dedicated team of candle-makers who deliver the highest standard of care, from hand pouring the mineral wax to hand trimming the wick.

The (Timeless) Stoneware
Handmade exclusively for the WC in Portugal, the chip and scratch-resistant stoneware has everything you need and will ever need. Each piece is designed to be loved and used, all functional, practical and simply stylish, whether it’s a favourite mug or a serving platter. Better still, they’re special enough for entertaining.

The (Whitest) Bed Linen
Unlike other flannel bed linen, the WC’s is made from pure Supima cotton – American grown and prized for the exquisitely fine, strong and soft yarn it creates. Perfectly pure and crisp white bedding is one of life’s simple luxuries – so go on and dive in.

The (Fluffiest) Towel
WC’s luxurious, long lasting bath towels are an everyday indulgence worth investing in. An asset to any household; they’re a little luxury you’ll use and love every day. Long-lasting Egyptian cotton towels are heavier and more absorbent than most you’ll find elsewhere.