Going, Going…..


Only One Listing Remains at Luxury Condominium Designed by Robert A.M. Stern Architects, Abode2 Finds Out What's Behind The Success

Developers Midwood Investment & Development and EJS Group have announced that closings have commenced at 150 East 78th Street, the condominium development designed by award-winning architectural firm Robert A.M. Stern Architects with interiors by designer Robert Couturier.

Offering 25 distinctive residences and curated amenities on Manhattan’s Upper East Side, the building is nearly sold out in just over a year since sales launch, with over $187 million in signed contracts to date.

“The building’s award-winning team of architects and designers collaborated to create a beautiful collection of homes. We are grateful for the strong response from our buyers,” said John Usdan, CEO of Midwood Investment & Development. Ted Segal, founder and president of EJS Group added, “Midwood and EJS couldn’t be more excited to have reached this significant milestone and to welcome our first residents home to 150 East 78th Street.”

Photo Credit: Hayes Davidson

150 East 78th Street has drawn buyers who are attracted to Robert A.M. Stern’s modern interpretation of New York City architecture and the building’s overall boutique design. Notable residences currently in contract at 150 East 78th Street include the combination of the 15th and 16th floor Penthouse residences, totaling over 7,000 square feet, asking $32.75 million, as well as Duplex PH11A, featuring multiple arched windows and two terraces, asking $20 million.

The final opportunity to own at 150 East 78th Street is Duplex PH11B, a truly one-of-a-kind duplex residence boasting five bedrooms, five bathrooms and private elevator entry. Priced at $16.95 million, the residence sets itself apart from other homes in the building with stunning arched windows and Juliet balconies throughout. With expansive living areas, including a great room with custom fireplace, and a gracious private terrace with three points of entry, Duplex PH11B is perfectly suited for entertaining year-round. Designed by AD100 Hall of Fame and worldrenowned designer Robert Couturier, Duplex PH11B’s interiors feature a prewar sensibility and an accented Parisian flair. In addition, Couturier designed the home’s spacious windowed eat-in kitchen in partnership with cabinetry maker Christopher Peacock.

“We are offering the best of the Upper East Side with an unprecedented level of privacy and wonderful amenities at 150 East 78th Street,” said Alexa Lambert of Compass Development Marketing Group, who exclusively handled sales and marketing for 150 East 78th Street. “With closings beginning and only one available residence remaining, this is the last chance for buyers to live in this highly sought-after boutique building on one of the Upper East Side’s most beautiful blocks.”

Photo Credit: Depict

With access to a curated suite of amenities and services, residents at 150 East 78th Street may reserve The Parlor, complete with a billiards table and en suite catering kitchen for private gatherings; The Athletic Club featuring a regulation squash court and retractable basketball hoop; and state-of-the-art fitness center outfitted with Technogym equipment, private training studio, and golf simulator. The roof features a landscaped terrace with seating and dining areas, including a firepit and grill. Additional amenities include a children’s art and activity room, a pet washing station, bicycle storage, cold storage, commercial washers and dryers and a 24-hour concierge.

150 East 78th Street is surrounded by picturesque tree-lined streets and New York City’s most iconic cultural, shopping, and dining destinations. Just a short distance from Central Park, The Metropolitan Museum of Art, The Guggenheim, and The Frick Collection, as well as Madison and Fifth Avenue shopping and dining destinations, the building offers its owners a home with the best of what Manhattan has to offer at their fingertips.




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