Four Seasons Hotel Launches First Entirely Residential Project

For decades and decades, the Four Seasons name has been associated with the highest echelons of the luxury hospitality industry, synonymous with high service standards and exceedingly comfortable accommodations. In fact, industry experts associate Four Seasons with most hotels now offering a better quality of bathrooms and large walk-in showers at properties across the globe. In nearly every metric, Four Seasons has scores and scores of hotels that regularly earn five star ratings.

Now, the company is making somewhat of a pivot by debuting its first ever purely residential property, Four Seasons Private Residences, which is set to open during 2018 with a location at Twenty Grosvenor Square, in the heart of London’s famed Mayfair. The property will feature a total of 37 luxury residences that will be serviced by Four Seasons employees, possessing many of the typical hotel-style amenities one has come to expect from Four Seasons, amenities such as room service, catering, concierge services, salon and spa services, childcare, pet care, event planning, and housekeeping.

The Four Seasons Private Residences will be a 250,000 square foot property with luxurious touches such as a private wine cellar, a spa with an 82-foot swimming pool, a state of the art fitness facility, games room, meeting space, private landscaped gardens, a treatment suite with a steam room and a sauna, a movie theater, and more.

The property itself where this development will be located has its own rich tradition and history, dating back to World War II when Twenty Governor Square was a home for naval forces from the United States who were serving in Europe, and it welcomed such august visitors as General Dwight Eisenhower.

London is a market that Four Seasons has invested in, with the brand also boasting two existing hotel properties in the UK’s largest city: the Four Seasons Hotel London at Park Lane and the Four Seasons Hotel London at Trinity Square.

What’s unique about this new project is that it’s 100 percent entirely a private residence, whereas other Four Seasons recent developments have been partially leading a budding trend of blending ownership residences within hotel spaces. In total, Four Seasons has 33 other branded private residences around the world, and it stands to add quite a few more in the coming years. In fact, at present about 75 percent of all Four Seasons projects (and there are currently more than 50 being planned) have some sort of residential component included within them.