Dressed to impress


Two outstanding new show homes launched this November, dressed by the renowned, multi award-winning interiors team at Alexander James Interior Design.

The team are working in partnership with CALA Homes to pave the way for a new level of opulence in Scotland's residential housing market, with The Crescent at Donaldson's set to be one of the country's most prestigious developments to date.

The Crescent at Donaldson's, from the award-winning CALA Homes, is a collection of apartments, garden apartments, duplexes and penthouses, all set within Edinburgh's beautiful UNESCO World Heritage site.

The 18 acres of private grounds within which The Crescent is set is the largest area of communal green space of its kind in Edinburgh. The surrounding homes include some of the most sought-after addresses in Scotland - an honour which The Crescent at Donaldson's looks set to emulate.

CALA Homes approached Alexander James because of their superb reputation in the upmarket property industry. The company is a World Top 100 designer and winner of multiple awards. Most recently, the Alexander James team scooped the award for Best Interior Design of a Private Residence in the South East at the UK Property Awards 2018/19. They have also been voted in the Andrew Martin awards for three consecutive years.

"We were delighted to be commissioned by CALA Homes to design the interiors of what is set to be the most prestigious development in Scotland,” said Robert Walker, Managing Director, Alexander James Interior Design.

“Having been commissioned by Mercure Hotels in 2014 to design elements of the interior architecture of the Edinburgh Haymarket Hotel, we are delighted to be returning to Scotland for such a luxurious residential project, setting a new tone in classic luxury living in the capital."

The prestigious new project already has all the credentials of a strong contender for future accolades. Award-winning architect Richard Murphy OBE has created a design that perfectly suits both its historic location and the demands of ultra-luxurious modern living. The infrastructure will be carried out by BAM Construction - the company responsible for the V&A Museum of Design in Dundee.

With expansive floor to ceiling windows, south-facing panoramic views and inspired living spaces, The Crescent at Donaldson's will offer harmonious, aspirational living for the 21st century.

Says Stacey Sibley, Creative Director, Alexander James Interior Design; "Working on such superb properties is a real pleasure. We created design schemes reflective of the strong city culture and beautiful location of the properties, using the most elegant and luxurious fabrics and furnishings to create a classic but contemporary aesthetic. We aimed to give these stunning residences an interior worthy of their landmark position, to create an aspirational feel that reflected both quality and class."

The exceptional interior design delivers a contemporary home that is at once impressive yet warm and welcoming. A palette of soft neutrals provides comfort, balancing with light, warm accent colours, while textures are layered and contrasted with linens, velvets, wools and leathers. The two-bedroom show home is alive with the rich warmth of coppers, golds and burnt ambers, while the three-bedroom duplex is a tranquil haven of aquas and soft teals.

In family areas, elegance and comfort work in perfect harmony to provide a feeling of relaxation and sophistication. Inspiration has been drawn from nature, with subtle natural influences delivered through abstract artwork, feature accessories and textured modern fabrics.

Feature furniture pieces have been used to good effect, such as the curved, retro-style, twin pedestal desk, which mirrors the curve of the building. Such curved furniture has been woefully neglected since as long ago as the 1960s, but has now come roaring back into fashion, with many of the most recent interiors shows flagging it as a key trend for 2019.

Delightfully contemporary lighting arrangements add to the apartments' impact, from sculptural pendant lights to beautifully textured statement lamps. Meanwhile, luxurious touches abound, such as the opulence of upholstered panels in the master bedrooms and the wealth of rich, multi-layered fabrics.

The modern approach to the interior design scheme is even carried through to the viewing experience. Those wanting a closer look at the Crescent at Donaldson's can now do so via a virtual reality viewing trip, exploring the apartments in depth from the comfort of their own homes.

Says Philip Hogg, Sales and Marketing Director, CALA Homes (East); "It's really getting exciting now that we're edging closer to the launch of these exceptional show apartments. The very talented team at Alexander James were a perfect fit in making these show apartments a reality - we can't wait to see the finished product. We'd urge those interested in viewing to register their interest with us, to ensure they are first to see inside the apartments and have the chance to experience what life could be like at The Crescent."

The opulent apartments at The Crescent at Donaldson's are priced from £950,000 to £1,925,000 and are available through CALA Homes.

For more information, visit Alexander James Interior Design at www.aji.co.uk or call 020 7887 7604.

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