CRIA

CRIA is a woman owned beauty and wellness start-up, based in Austin, Texas. The founder, an anthropologist by training, was doing a diary project about 5 years ago, looking at her father’s diaries to understand how men construct their public selves via a private document. In one of his diaries, she chanced upon a scramble of numbers at a top of a page that made no sense. So, she asked her mother, who immediately exclaimed, “There it is!” And sure enough, “it” turned out to be the formula for what is now CRIA. The founder’s father was a biochemist, and her mother is a homeopathic doctor. Together, they created the formula almost 20 years ago to help her patients with hair loss. But her father, the quintessential scientist, “forgot” where he wrote the formula and as a result it was “lost,” only for the founder to “find” it serendipitously two decades later. She subsequently gave up academia and launched CRIA.

Her mission was to not only honor her parents’ perseverance and hard work in creating a minimalist, 100% organic formula for hair care but also shift the current hair loss paradigm that is premised on shame. People often get shamed into doing their body wrong for the sake of growing hair that never lasts. At CRIA, our standpoint is empathy—to offer you products that align with and empower the body to do what it does best. CRIA's patent-pending formula powerfully combines only 4 organic ingredients to give anyone healthier, stronger hair and brows that last without any side effects. CRIA Hair and Scalp Booster and CRIABrow Enhancer and Conditioner are vegan, gluten free, cruelty-free.