A fresh perspective on selling a home from White Crow

In today’s virtual world, everything has been given a tech overhaul - even selling your home. Lisa Pedley from White Crow Studios gives Stephen Penn an insider peek into the future of marketing real estate

Selling homes in a society that thrives on advanced technology, requires ‘one-step-ahead’ thinking and creativity. People no longer just wish to rely on a flick-through selection of property images, they expect a fully immersive experience – an up-close and personal view of exactly what they can expect from a new home.

One company at the forefront of this marketing shift is White Crow Studios, a creative visualisation agency specialising in delivering photorealistic 3D imagery, animation and virtual reality for the luxury property market. The team produce the complete 3D digital solution that engages with audiences and assists with the off -plan sales and marketing process.

They can transform architectural concepts and interior designs into photorealistic visualisations, interactive 360-degree panoramas, animated walk-throughs and complete virtual reality tours.

“Many people find it hard to visualise architectural designs based on 2D CAD or drawn schematics alone and we feel that visualisation is an art form that can oft en be overlooked at the design stage,” explains White Crow’s Lisa Pedley.

“A project can often fall flat at the last hurdle if it’s not communicated effectively. This is where White Crow Studios can help.”

Every project undertaken by the company is tailor-made for the client. Rather than producing flat drawing representations, White Crow can create visuals and custom virtual reality experiences that convey the potential lifestyle and character of a building or internal space.

“A sense of excitement can be gained by seeing an unfurnished room’s potential use of space. CGI is much more flexible than traditional photography and can be an excellent option where budgetary or time constraints are issues,” Lisa adds.

White Crow’s team of artists have extensive knowledge in the field of Architectural Visualisation – but they’re not complacent. They’re always looking to push new technology to its limits and as such, a lot of time is spent on research and development in the studio.

New rendering techniques are no replacement for a good eye however and the company prides itself on developing both its technical and creative skills. For further information and to see more examples, visit: www.whitecrowstudios. co.uk.

To learn more about the visualisation process speak to Sales and Marketing Director, Lisa Pedley on +44 (0) 1543 258 357.