伦敦进行时 Live and Let Buy

作者：Laura Henderson

大选后，伦敦黄金房地产市场的活力有没有在很大程度上复苏?

那是当然的，之前在选举临近时，市场有一个自然地潜伏期，潜在买家希望等待选举结果来判断未来走势，例如豪宅税是否将被采纳。大选结果对于伦敦的房地产市场无疑是一个利好消息，一直在等待消息的买家也顿时变得活跃起来。虽然选举后的市场需求增加了，但在交易量和房价水平上的重大影响还需要通过一些时间才能反映出来，所以，现如今的买家仍有一扇低价买入的机会之窗。希腊和欧元区的不稳定持续将所有地产的投资目光聚焦在了伦敦黄金地段，这无疑是缘于伦敦的长期资本高速增长的历史渊源。

哪些地理位置更受海外高净值收入人士的青睐?

高净值收入的投资者偏好历史悠久、广受欢迎的伦敦区域。当然个别地段可能是在短期内被炒热，但从长远角度出发，中心地段在市场不稳定时更保值、在黄金期增长更迅速。另外，像这样的投资者希望房产的周边设施可达到高水平的社区建设，他们看中家门口的便利而不是等待便利设施的后期建设。这种级别的需求为高端房产创造了激烈的竞争环境。Irvine & Cole的社交网与经验将为买家选到心仪房产带来极大帮助。

从投资的角度来看，大规模开发将在Earls Court展览中心进行，因为高于市场价格，那里已经吸引来了不少房东，预计这趋势将持续上涨。

Crossrail沿线地区房价已经并且将继续上升。众多伦敦市中心的河畔开发项目已经取得了良好交易量与交易价格，更多的在建项目也即将开盘。

买方经纪人是如何为你在房产投资过程做出显著贡献？

首先，一个优秀的买方经纪人为买家带来的收益是很难估计与量化的。在Irvine & Cole，我们运用独家的人际关系、丰富的经验、以及当地知识来为我们的客户选择最合适的房产。选择到一个好的买方经纪人可以在许多方面为你省下一笔不小财富，最明显的例如专业咨询费用、风险的降低、租金成本的节约、以及旅行费用(尤其是对海外客户来说)。这又通常意味着客户可以作为房主很快受益于一个正在上涨的市场，而不是在为搜索合适的房产而苦恼。凭借当地知识和规划许可、租赁、服务费用等相关领域的经验，我们可以为客户带来房产的改进与扩建潜力，在伦敦市场积累的多年经验，我们可以为客户的房产带来意想不到的资产增值收益。

除了经济收益之外，我们还为客户带来便利与效率，或许其中最重要的还是完美房产在许多方面提高了生活质量。这些优越的成果将会对你的一生产生改变。

更多资讯访问 www.irvineandcole.com

电话 +44 207 316 3029

Live and Let Buy

Has the PCL property market re-energised itself to any great degree post-election?

Yes. As the election approached there was a natural period of inactivity whilst potential buyers awaited the outcome which would determine whether policies such as mansion tax would be implemented or not. The election result was a very positive one for prime central London property and the impact of buyers who had been holding back becoming active was immediately felt. Although demand has increased post-election it will take some time to have significant impact on transaction levels and pricing so there is still a window of opportunity for buyers to take advantage. The seemingly endless uncertainty over Greece and the Eurozone continues to make the bricks and mortar of prime London an attractive investment given its’ consistent history of high capital growth over the medium to long term.

Which locations are generating the most interest from HNW foreign buyers?

HNW buyers tend to want to purchase in the well-established and most sought after postcodes. There will always be ‘up and coming’ areas predicted for above average price rises in the short term, but all too often those predictions are not fulfilled. Prime areas offer the best stability in a soft market place and the most dramatic gains in a rising market. HNW clients want property in neighbourhoods that already offer the high level amenities they expect on their doorstep rather than where they will hopefully arrive. The constant demand within prestigious postcodes creates fierce competition for the best properties which is when the advantages Irvine & Cole’s experience, expertise, and relationships bring are at their greatest.

In terms of specific locations North Mayfair has seen large-scale foreign investment and Grosvenor are also investing heavily in the area. The vast development project now underway at the former Earls Court Exhibition site has attracted landlord investors resulting in higher than usual prices rises which will likely continue over the near future. Numerous riverside developments in central London have achieved excellent prices partly fuelled by overseas buyers from markets where new build property and buying ‘off plan’ appeals.

How can using the services of buyer’s agent make that step-change difference to a client’s purchase outcome?

It is difficult to overestimate or quantify the difference a quality buying agent can make on a property purchase. At Irvine & Cole we use our relationships, experience, and knowledge to secure the perfect property on the best possible terms for our clients. Obviously our experience in negotiations enable us to maximize savings on purchase level but there are so many other areas beyond that where we save client’s cost and improve their returns, such as; on related professional fees, reduced risk of abortive costs, rental costs, travel costs (particularly for overseas clients), and the efficiency we deliver usually means clients are soon benefiting from a rising market rather than suffering the cost of it. Local knowledge and experience in areas such as planning permission, leases, service charges, improvement and extension potential, market history and trends enable us to ensure clients avoid the pitfalls and maximize their returns to a level way beyond what they would achieve on their own.

Beyond the financial benefits, efficiency and convenience we deliver and perhaps most important of all, is the impact on quality of life in so many areas the right property brings. The superior outcome we invariably ensure can make an immeasurable difference for a lifetime.

For more information, visit www.irvineandcole.com

Tel: +44 207 316 3029