White Crow Studios are changing the luxury property market with 3D imaging and virtual reality

19.01.18

When marketing a property in a society that thrives on advanced technology, you have to be smarter and more creative. People no longer want to rely on just seeing a selection of images of a property, they want a wholly immersive experience to really see exactly what they can expect from a new home.

One company at the forefront of this market is White Crow Studios, a creative visualisation agency specialising in delivering photorealistic 3D imagery, animation and virtual reality for the luxury property market.

The team at White Crow produce the complete 3D digital solution that will engage with audiences and assist with off-plan sales and marketing process. They can transform architectural concepts and interior designs into photorealistic visualisations, interactive 360 degree panoramas, animated walkthroughs and complete virtual reality tours.

“Many people find it hard to visualise architectural designs based on 2D CAD or drawn schematics alone and we feel that visualisation is an art form that can often be overlooked at the design stage,” says White Crow’s Lisa Pedley. “A project can often fall flat at the last hurdle if it is not communicated effectively, this is where White Crow Studios can help.”

Every project is tailor-made for every single client. Rather than create flat drawing representations, White Crow Studios can create visuals and custom virtual reality experiences that convey the potential lifestyle and character of a building or internal space.

“A sense of excitement can be gained by seeing an unfurnished room’s potential use of space. CGI is much more flexible than traditional photography and can be an excellent option where budgetary or time constraints are an issue,” Lisa adds.

The White Crow team of artists have extensive knowledge in the field of Architectural Visualisation – but they are not complacent. They are always looking to push new technology to its limits and much time is spent on research and development in the studio. New rendering techniques are no replacement for a good eye however and the company prides itself on developing both its technical and creative skills.

For further more information and to see more examples visit www.whitecrowstudios.co.uk.

To learn more about the visualisation process speak to Sales & Marketing Director, Lisa Pedley on 01543 258357.