Renaissance of the Northbank – 190 Strand


Sitting opposite the gothic architectural masterpiece, the Royal Courts of Justice, 190 Strand offers buyers the rare opportunity to purchase a new home in a part of the Capital that has remained largely untouched by modern day development.

Intricately designed by Grid Architects, the exterior of 190 Strand will boast a striking filigree façade, imitating the appearance of lace made with stone and metal. This unique design complements the architecture of the local area, which includes Sir Christopher Wren’s masterpiece, St Clement Danes Church.


The £500m development by leading housebuilder St Edward will comprise a collection of 216 one, two, three and four bedroom luxury apartments and penthouses, public spaces and gardens. Positioned on a street famous for its links to British nobility and elite, Strand is currently undergoing a cultural renaissance. Lined with a selection of bars, restaurants and shops Strand has become a desirable and distinctive destination.

Major academic institutions within walking distance of 190 Strand include the London School of Economics, Kings College, University College London and The City Law School. Other leading universities including Imperial College London are also within easy reach via excellent public transport links. Many of these educational institutions are ranked in the world’s top 20, with UCL and Imperial College London being ranked in the top 10.


190 Strand features a five star hotel-style 24 hour concierge, private cinema, state-of-the-art gym, private swimming pool, vitality pool, spa facilities and virtual golf. The stylish private business lounge is an ideal place to meet business associates.

190 Strand is scheduled to complete in 2017. Prices start from £5,715,000.

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