HOME-OWNERS-SEEK-‘HOMELY-WELLNESS’-IN-A-POST-PLASTIC-AGE

HOME OWNERS SEEK ‘HOMELY-WELLNESS’ IN A POST PLASTIC AGE

03.07.17

As we move into the post plastic age, health and wellbeing is no longer just a matter of what we eat and drink and how often we exercise. Today, Brits are turning their backs on disposable, desire-based buying and cheap synthetics, in favour of more thoughtful purchases that offer a combination of personal and planetary health and wellbeing benefits.

Seeking the holy grail of 'Homely-Wellness' through home design and build, a new 'Window on the World' research and trend report by The Wood Window Alliance reveals three key trends that are currently impacting the way we live our lives:

Homely-Wellness

Even though recent years have seen a significant increase in consumer understanding and recognition of the environmental and health impact of everyday decisions and actions, it appears that many Brits have been losing touch with the natural world and are actively seeking to redress the balance.

From living a ‘raw’ lifestyle, to the growth of urban gardens and chemical-free products, research reveals a growing desire to reconnect with nature, with 49% of home-owners stating that having natural materials in their homes makes them feel discernibly happier than when surrounded by artificial materials.  In 2017 one in three plan to bring more natural materials in to their home, whilst 27% plan to increase the amount of natural fibres in their homes in a bid to improve their quality of life.

Nurture through nature - bringing the outdoors in

Thanks to the expansion of urban environments, lack of outdoor space and technological ‘advances’ increasingly keeping us indoors, Brits are becoming disconnected from nature. Only 10% of Britain’s children play in nature compared to 40% in 1985, whilst adults are also increasingly spending most of their time indoors.

Whilst most Brits are not able to knock down their home and start again, they are increasingly attempting to restore their connection with nature through home designs that ‘nurture through nature’.  Research shows that 82% of people feel that being surrounded by greenery makes them feel happier, so it’s understandable that almost half of Brits (46%) are planning to increase the number of plants and flowers in their homes this year in a bid to improve their connection with nature.

Post plastic - wood for good

It seems that the desire to stem the tide of plastic in our lives (and in our oceans) has spread beyond the plastic bag, with one in four home-owners planning to decrease the amount of plastics in their home this year.  This is part of a wider aversion to synthetic materials, as one in three are conscious of the effects of synthetic materials on their wellbeing.

With consumers becoming ever more sceptical, seeking out the ‘back story’ of brands, products and materials before they buy, the result is an increasing desire for natural products which are both beautiful to look at and touch, and which deliver minimal environmental impact.   In terms of natural products, wood retains top spot in desirability terms, with timber cited by 67% of homeowners as the material they would like to have more of in their homes. With timber windows perceived as the most environmentally friendly (44.3%), most aesthetically pleasing (44.2%), the nicest to live with (33.4%) and providing the most character (56.2%), it seems that wooden windows are now set for a resurgence in the post plastic age.

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